Status of the Enterprise Augmented Reality (AR) Ecosystem and What Can We do to Improve it!

SPEAKERS

Mark Sage Executive Director, AR for Enterprise Alliance

ABOUT THE SESSION

Mark Sage, Executive Director of the Augmented Reality for Enterprise Alliance (AREA), brings a wealth of expertise in driving AR adoption across global enterprises. With a passion rooted in mobile, AR, VR, and IoT, Mark leads AREA in fostering a thriving, membership-funded ecosystem that supports the integration of augmented reality into enterprise operations. His work focuses on delivering tangible value and ROI to members by enabling collaboration between enterprises, solution providers, and research institutions. He shares insights on the current state of the enterprise AR ecosystem, highlights key challenges, and offers actionable strategies to strengthen and expand AR adoption across industries.

Mark Sage offers a comprehensive look into the evolving landscape of the global enterprise Augmented Reality (AR) market, where immersive technologies are reshaping the way industries operate. He explores how AR is moving beyond pilot projects to become a core part of digital transformation strategies, unlocking use cases such as real-time remote assistance, immersive training, guided maintenance, and 3D visualization. Drawing on insights from the latest AREA research, Mark discusses the measurable ROI enterprises are experiencing and the role of ecosystem collaboration in driving adoption. He highlights the technical and business challenges that still persist—such as standardization, scalability, interoperability, and workforce readiness—and offers actionable strategies to overcome them. By addressing regulatory compliance, integration with existing systems, and change management, he outlines a roadmap for enterprise leaders to fully leverage AR’s potential. His insights also emphasize the need to develop a robust innovation culture that supports continuous experimentation and learning. Mark’s perspective is essential for stakeholders looking to fast-track their AR journey while maximizing impact and long-term value.

Key Topics-

1. Status of the global enterprise AR market and key use cases
 

2. The latest AREA research and initiatives
 

3. Harnessing the benefits of enterprise AR, overcoming the business and technical barriers and how to accelerate adoption

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